NFT Drop: The Ultimate Guide to BlueCEO

An overview of the first ever virtual company NFT on the Ethereum blockchain.

Hi All,

I’m excited to share my first ever NFT drop with you. I’ll share more about my process for discovering hidden gems in a separate post, but suffice to say I spend days in the trenches sifting through projects, reject 98% of them, and bet big on a select few.

BlueCEO makes the cut.

ICYMI, last week I did a complete overview of NFTs. Be sure to read up on that first so this all makes sense.

Finally, I’m hosting a Twitter Spaces today (11/1) at 7:00 pm with some of the brightest minds in the space to help you better understand NFTs and what’s in store.

Join me here.

Disclaimer: At the time of this writing, I am not paid by nor affiliated with BlueCeo. I plan to use my own money to mint their NFTs and have received nothing from them. Although we have chatted several times about his project and this article, I don’t know George Blue personally, and nothing I say is financial advice, but for educational purposes only. I wrote this because I believe in the project, and believe I can provide value by sharing it with you.

The Backstory

Two years ago George Blue had a vision. At just 25 years old he asked himself, ‘what can I build for the next 20 years?’ Fast forward: Blue is now a venture backed company with over 18 full time designers and engineers.

The mission of Blue is simple: to enable individuals to earn their own monetary income online by selling digital products and services with world class software.

Now they're announcing the launch of Blue CEO, the first virtual company NFT's on the blockchain. There are 10,000 virtual company datasets and visual graphs that make up BlueWorld which includes a 0% commission marketplace competitor to OpenSea and Coinbase.

This blog showcases the ultimate guide to Blue CEO and why NFT technology will forever change private ownership in the digital world.

If you’re new here, my name is Alec Torelli and I’ve spent thousands of hours in crypto, DeFi and NFTs. My mission at CrypTorelli is to simplify crypto so anyone can understand it. I’ll also share the latest, most exciting opportunities in the space before anyone else. Join the thousands of others to stay up to date.

What Is Blue CEO?

BlueCeo are digitally created virtual company NFTs that live on the Ethereum blockchain. The first of its kind, Blue CEO allows anyone to own a virtual company and become their own CEO.  The idea behind the project is to develop digital representations of the real world companies in a capitalistic market.

Blue companies are designed to be hyper realistic. With over 74 unique attributes, Blue CEO’s can see everything about their company and founder, including age, race, stage, location, valuation, and more. Companies will be broken down into stages, with most of them being seed companies, and fewer being Series A, Series B, Series C, Series D, public and finally, an exclusive tier of 40 giants.

George wanted to make these companies diverse, equitable and representative of the diverse economy, so he programmed in 50% male/female founders, 20% of each race, and a distribution of headquarters from the top 500 cities in the world. He stresses that although they start equitable, because you can merge and acquire companies, they won’t be in the end.

Just like real companies, virtual attributes such as valuation and stage will change over time. To represent how the digital world moves faster than the physical world, Blue speed things up. A mere 30 minutes in the virtual world is equivalent to one physical day. This means that a Blue CEO company has 48 years of real world development in a single year. 

If a Blue CEO company does well, it can evolve from a seed to a giant. As in the actual markets, companies with a smaller market cap are more volatile than Fortune 500’s. Therefore in the Blue World, seeds are more volatile than giants.

How Many BlueCEO Companies Are There?

Of the 10,000 allotted companies, there are roughly 5,000 seeds, 40 giants and one single exa-giant. The distribution matches the natural logarithmic distribution of taking a seed company and evolving it into a giant like Apple or Tesla. George told me that there are 7 additional levels: Mega-giant, giga, tera, peta, exa., etc., and that they will evolve over the next 20 years according to the algorithm. 

George planned ahead. Far ahead. When asked why he took such a long-term time horizon, he said, ‘if you don’t think about a long term game at the beginning, you’re unlikely to produce a long term game at the end.’

Company owners have complete control over how they choose to market their company. They can promote the given attributes of their founder, for example, creating a backstory of the 19 year old Asian female entrepreneur, or they can keep this private.

Why is BlueCEO Unique?

Owners will be able to upload logos, URLs, financial statements, descriptions, and more to augment and further the development of their virtual company. One can even acquire smaller companies and merge them together.

Just like in the real world, nobody knows what will happen when two companies merge. Perhaps two Series A companies will create one public company, or perhaps it will only evolve to a Series B. Owners can even sell fractional units of the parent company to other collectors. 

One cool feature of BlueCeo is there will always be exactly 10,000 unique companies. Even when two companies merge, another one is spawned.

It is important to note that these NFTs are collectibles, not shares nor equity. When one purchases a Rolex, they’re not buying 1% of the Rolex company but rather a collectible piece that may go up or down in value. NFT’s operate the same way: there is no promise of future returns. This is a product, a collectible. 

Buyers should be aware that just like the real world, virtual companies can also go down in value. Although unlikely, a giant can dwindle back to a seed. It’s up to you as the owner to make up a believable story as to why that happened in a desperate attempt to salvage the value of your entity. Blue will even have AI writers that create daily excerpts about what happened with the companies.

The Value of BlueCEO

George's vision is to become the Amazon of the digital world. He imagines many future uses for Blue CEO companies, and even sees them becoming more valuable than real companies. In fact, by creating real products, these virtual companies become the real companies they intended to mimic.

Let’s imagine you own the virtual company Zeus, a Series C company with a 100 million market cap. As the owner, you can create a real website for the company with a logo, backstory, and vision.

Zeus then launches an NFT, a 1,000 set art collection with each one selling for 0.01 ETH ($40). The owner of the company can leverage his social media following to promote the NFT, and create a roadmap for what he will do with the funds, such as building a video game, donating money to charity, or creating physical merchandise which he will then offer to his NFT holders. Just like that, your virtual company is now a real company.

To help with the process, one can hire BlueCeo as the agency to help produce the NFT, and then use their platform and marketplace to sell it. The best part is you still own the parent company, Zeus. Your customers merely own the product (the NFT) that Zeus creates.

It’s only natural that following the successful launch of a 1,000 set NFT collection, the value of the Zeus brand will appreciate, which should be reflected in the price of the NFT. In short, the more work Blue CEO owners put in, the more value they will capture long term.

Like in the real world, the owner of the virtual company can bring additional value by leveraging their social status. Just like Honest Tea is popular because it’s founded by Jessica Alba, a virtual company can attain clout if the owner utilizes their influence. One’s virtual company is essentially their digital brand. It’s up to the owners to do with it as they wish.

To make things easy, Blue provides company owners with an easy to use embed link, allowing anyone to connect an Ethereum wallet to their website and purchase the NFT.

Remember, the NFT which owns a virtual company always lives in an Ethereum wallet. Just as OpenSea is an aggregator for NFTs, the Blue Marketplace simply takes the info from the owner’s wallet and displays it for others to see.

BlueCEO Marketing Strategy

Thanks to his ecommerce background, George understands how marketing works. “I want this to be sold to the best people. Once the best people own it, the network creates the value. Human nature is such that people only care if other people care.”

To create the best community possible, BlueCeo has limited the minting to an invite only whitelist that is hand selected by George. Applicants must submit their social media to prove they are real people.

The process of buying your NFTs in the pre-sale, called minting, uses a completely random distribution. People don’t know whether they will get a standard seed company or get lucky and mint a giant.

After the 10,000 pieces sell out, they will be available on the secondary market, both on the 0% commission BlueWorld marketplace, as well as OpenSea, Coinbase and others.

The Problem with the Current State of NFTs

George aims to do something different with BlueCEO, and I like that he questions the current state of the NFT market. As you know from my content, I feel NFTs in their current state cannot last, with too many copycat projects popping up that won’t sustain demand. Much like the ICO bubble of 2017, most NFT projects will fail.

George questions the current state of the NFT market. ‘An NFT simply means ownership in the digital world, and nobody truly understands what that means. They’re selling pictures of cats and dogs, kindergarten drawings, because people think it’s cool. It’s not. It’s just what people know. What’s cool is people making money from the picture. Nobody would care about the art if it wasn’t worth hundreds of thousands of dollars.”

George feels the NFT space is ripe for disruption. I like that he’s a visionary, able to see a future world where things will operate differently, and then build that world himself. “Everyone is copying what’s worked in the past but it’s not what is going to work in the future. Just because no one has done what I'm doing, doesn't mean that it doesn’t have merit. It just means that no one is so far ahead to think about how to do this correctly.”

Future and Roadmap of BlueCEO

George has big plans for the future. “My second NFT project is even crazier than this. It’s going to blow your head off.” When asked for a glimpse, he shed some light on it.

“Let’s say you have a 5-million-dollar skyscraper apartment built in the real world. Now imagine you take out a loan for 90% of the value with a 30-year mortgage, and then someone pays your 10 million for the apartment. You pocket the difference and repay the loan.  Well, I'm building a skyscraper in the Blue World where you can stake (lock up) your NFT as the deposit. If someone wants to pay you more than the rate of the mortgage that was given to you by Blue (which lives on a smart contract), you immediately pocket the difference and pay off the loan.”

As I mentioned, I believe George is a visionary, able to see the future of the market before others. It’s why I’m betting heavily on BlueCeo and planning to build and hold my company for the long term. Aside from the prospect of financial gain, I’m excited to participate in creating the future of the virtual world, and seeing if it truly is possible to turn my virtual company into a real one. How cool would that be?

To learn more about Blue CEO you can check out their website. You’ll need an invite link to register, so feel free to use mine. As far as I know, I receive nothing from you using it; it merely grants you access to the invite list.

If you join me, I wish you good luck in minting a Blue CEO giant, and building it into an exa-giant!

That’s all for now!

Before you go, if you found this post valuable, please forward it to someone who would enjoy it.

Alec